Merchant Ship Solutions Responsive Web Design Sample

Responsive Web Design

What is Responsive Design?

If you have never heard the terms "Mobile-Friendly" or "Responsive Web Design", you might be wondering why these terms are important for your business. In the last five years, more and more internet users are accessing the web on their mobile phones, tablets, and even their gaming consoles and Smart TV's.

The statistics are quite compelling and illustrate the fact that internet content needs to be ready and able to respond to these different screen sizes and resolutions to ensure that web pages and applications are compatible across any device.

Besides the user experience, many search engines are beginning to penalize websites that are not mobile-friendly. Lower page rankings and poor usability are just a couple of reasons why Responsive websites are a must for your business. The graphics and outline below demonstrate the difference between a traditional website and a Responsive Design.

Traditional Website

Not Mobile Responsive Website Example
  • Text too small
  • Links too close together
  • Wider than screen
  • Slow page loads
  • Low search ranking
  • High bounce rate


Older websites and DIY web builders often do not adapt to the size of the user’s screen.

In addition, users can’t easily read your content or navigate your website without errors.

If your content does not work well on mobile devices and tablets, your customers will likely search for another brand that is mobile friendly.

Mobile Responsive

Correct Mobile Responsive Website
  • Fits any device
  • Fast load time
  • Custom Call-to-Actions
  • Higher search ranking
  • Easy user interaction
  • Increased response


Responsive websites will scale to display properly on any device’s screen size.

Users can easily navigate your site and read your content without adjusting or zooming. Search engines rank mobile websites higher than traditional websites.

Your website will load faster and your customers can easily read content and navigate your sites.

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